Our family has 30 years in the embroidery business and four generations in the clothing business. Over the years, the industry tests you with a constant seesaw between success and failure. Although the many ups and downs, we find ourselves learning through both the slightest achievements and our most unfortunate shortcomings. The foundation of Friday Field Trip is grounded upon the notion that loving your craft often requires respecting the overall process. It is an homage to our family's many years of experience within the industry and is an appreciation for the past, present and future, which are directly represented by the feelings associated with a field trip - nostalgia, adventure and anticipation. Nostalgia for the positive takeaways of our youth. Adventure occurring through the present moments without knowledge of our decision's outcome. And finally, anticipation for what's ahead in the future as we faintly gain a better understanding of our craft each and every day. The art of Friday Field Trip wishes to invoke the feelings attached to these three key elements by endeavoring a unique approach to streetwear by placing a heavy focus on what we do best - embroidery. 

Design always begins with some form of inspiration. For us, we gained just that through the year 2020 - a time in which many felt despair, loss, sadness and separation due to the global pandemic. We wanted to create something of beauty within all the chaos, and countless sketches were made based on the masks everyone was forced to wear. This is an example of how our designs of "Lady in Mask" and "Paper Bag Boy" were eventually created, and it all began with the odd circumstances in which we were inevitably placed.

After the numerous sketches, we had to decipher what designs made sense when incorporating them into embroidery. A design can look good on paper or seem glamorous in idea form, but you will never truly know until the thread hits the canvas. It was a long trial and error process when determining the size of the designs, thread color, design placement, and type of stitch work, requiring us to punch out samples after samples and continue to iterate and improve our designs.

We found that the process of iteration allowed us to hone in on the detailing of our apparel. Slight placement adjustments or adding/subtracting thread count in certain areas can make the most significant improvements. This entire process is a small glimpse into the art of true embroidery, and we are so happy we have the opportunity to share this experience with you.